Toys for Tots campaign kicks off with help from Shaq and ToysR’Us


Although you’re probably not quite ready for the holiday season to begin, but there’s only nine weeks left until Christmas, and ToysforTots has teamed up with Toys’R’Us and basketball Shaquille O’Neal – or “Shaq-A-Claus” – to make it a great Christmas for all kids.

The partnership with O’Neal was inspired by his 15 years of visits to Toys’R’Us stores on Christmas Eve to purchase toys for children in need.

This holiday season, the legend of Shaq-A-Claus will continue when O’Neal makes surprise visits to Toys’R’Us stores to shop for needy children and encourage customers to give back.


Shaquille O'Neal - or Shaq-A-Claus

“I’m really just a big kid myself, and I can’t imagine a child going without a toy to unwrap during the holidays,” O’Neal said. “Toys are magical for kids! My life was transformed one Christmas morning when, as a boy, I received an autographed Dr. J basketball from Toys’R’Us.”

During the nine-week campaign, new unwrapped toys will be collected through Dec. 6 at Toys’R’Us and Babies’R’Us stores across the country. Collected toys will be distributed by US Marines to children in the communities where they are donated, making this a truly local program. Monetary donations will be accepted at all Toys’R’Us and Babies’R’Us locations and online at through Christmas Eve.

On Thursday, Nov. 5 and Friday, Nov.6 2009, Sacramento Marines and other Toys for Tots representatives will be stationed at Toys’R’Us and Babies’R’Us stores nationwide to bring added attention to the “Join Shaq Give Back” campaign.

Toys’R’Us, Inc. has raised more than $16.2 million and collected more than 1.4 million toys since the partnership began in 2004. To jumpstart the 2009 campaign, the Toys’R’Us Children’s Fund made a $250,000 grant to the Marine Corps Toys for Tots Foundation. This program is also supported by the Toys’R’Us Children’s Fund.


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